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price-sensitive consumer

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  • Price discrimination — or price differentiation[1] exists when sales of identical goods or services are transacted at different prices from the same provider.[2] In a theoretical market with perfect information, perfect substitutes, and no transaction costs or… …   Wikipedia

  • Price Sensitivity — The degree to which the price of a product affects consumers purchasing behaviors. The degree of price sensitivity varies from product to product and from consumer to consumer. In economics, price sensitivity is commonly measured using the price… …   Investment dictionary

  • Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin …   Wikipedia

  • Monopoly — This article is about the economic term. For the board game, see Monopoly (game). For other uses, see Monopoly (disambiguation). Competition law Basic concepts …   Wikipedia

  • Rebate (marketing) — For other uses, see rebate (disambiguation). A sales advertisement for a 12 pack of Pabst beer showing only the after rebate price. A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It …   Wikipedia

  • Shopper Marketing — takes place in a store and aims to turn the person shopping in the store into a buyer of the product. In order words, shopper marketing aims to generate buying decisions at the store, next to the product. The consumer of the product and the… …   Wikipedia

  • Coupon — This article is about a document exchanged in a financial transaction. For other uses, see Coupon (disambiguation). Food stuff coupons types I V for direct laborers and workers at Vietnam in period 1976–1986 In marketing, a coupon is a ticket or… …   Wikipedia

  • Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …   Wikipedia

  • Walmart — For other uses, see Walmart (disambiguation). Wal Mart Stores, Inc. Walmart logo, used from June 30, 2008 present …   Wikipedia

  • Product liability — is the area of law in which manufacturers, distributors, suppliers, retailers, and others who make products available to the public are held responsible for the injuries those products cause. Product liability in the United StatesIn the United… …   Wikipedia

  • Mobile commerce — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …   Wikipedia

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